Google's strategy 2006-02-26
Nir Ben-Dor posted about a Google’s strategy and he also pointed me to article at Linkadelic Magazine. According to and , I summarize all opinions as follows.
- is a place to publish on-line catalog free of charge. Anyway, it is just a catalog. eBay is much more complex since it also provides E-Auction and E-Bidding capability.
- is a place to publish specific information with well-tagged metadata defined by the owner. Why Google Base is better than just a plain web page? The best part of Google Base is that all contents are instantly indexed in a few hours, and are searchable. I had in Google Base and I still get a number of incoming links from that items everyday.
- is the first on-line shopping site powered by Google. All Google’s products are available here including . This site has a built-in E-payment gateway.
- is offering on-line video purchasing service so you can watch media off-line whenever you want.
- Google also has a lot more revenues and costs from advertising programs like and . They has just published with 2005, 2004 and 2003.
- Currently option for paying in AdSense is only by Check.
- Google is going to add more payment options to users and advertisers. Someday Google may offer bargain trading for AdSense’s advertisers with AdWords or goods in Google Store.
- is the latest service offered to everyone to host a web site very easy. Nir commented that it is the glue to beat eBay and I think so.
- is a free TV channel powered by Google to broadcast hourly . It is another channel for broadcasting advertisment.
- Google is absolutely jumping to E-Business, E-Commerce, and E-Payment.
- Google is fighting against eBay.
- Google Talk has been introduced as a new Google production line as an alternative VoIP solution offered to all free of charge.
- It is now becoming to officially support . This is an interesting action against YIM, AIM, MSN and Skype. Google Talk is the latest player in IM game. It is not easy to convince people to join GTalk network even Google.
- Google is promoting Gooogle Talk by offering service to big ISP like academic institutes. Google has just provided this service to San José City College.
- Google Talk is also added into Gmail web interface so everyone with Gmail account can chat to others via web interface.
- At the same time, Google is pushing Google Talk into instant messaging competition with reasonable user basis.
As a result, Google is clearly stating its direction to extend advertising network to all media, TV and radio, and offering services to freely host media on catalog, index, website and video. Some media may be not free at all. Google will sit there to take responsibility to help you to sale or purchase goods or services at a glance. In other words, you can start your own business without any hosting services. You can get it done totally on Google. eBay is now offering this kind of service in monopoly style; however, Google offers a load of services as building blocks. So you can customize look-and-feel of your products. Most of all, your products intend to be reached via Google because they are just web pages and absolutely searchable! At last, you may want to communicate to your customer. Google Talk is what you need. Skype seems to be the best product in term of performance and efficiency but Google Talk is more open. You can even add additional functionality to Google Talk and think that it is just a secure tunnel between you and your customer.
Let’s go Google! I would like to change my holding payment in AdSense into .
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